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Born and raised in Boston, Alberto is a graduate of Boston College High School (’85) and Boston College (’89) and in 2018 he received an honorary doctorate from his alma-mater Boston College, making him a Triple Eagle.
He is part of a family that has become synonymous with Boston, as El Mundo Boston remains a family business. His father Alberto Vasallo, Jr. was born in Havana, Cuba and his mother, Flor, is a native of Ecuador, South America.
Over the past three decades, he has made it a personal and professional mission


He has received numerous awards for his work in the community as well as for his groundbreaking events and exclusive and in-depth coverage of the Latino community through his various media platforms. He has also become a fixture and well-known public figure in the New England region through his extensive work on television, radio, print and digital platforms.


His background in finance and business has helped him monetize these unique platforms by converting El Mundo Boston into a multi-cultural marketing entity, as well as an exclusive content and event creator.


Each of the platforms his team created were designed to attract and engage specific Latino consumers for corporate partners interested in engaging this growing segment of the population. This has led El Mundo Boston to have the largest and most important array of corporate and community partners in the Latino market of New England.


Alberto has managed day to day operations of the family-run business for over 25 years and has accumulated unparalleled expertise and relationships that have made association to his personal and professional brands a sought-after commodity.

He, along with his family, is considered by many in the region to be the face of the Latino community.